Since our documentary would be shown on Channel 4, I looked at some examples of advertising that Channel 4 had done. I could only find one bus stop advert by Channel 4, but the layout of the advert matched with the style of the single page adverts and the billboards: a single background image, the name of the show, the date and time it would be shown and the Channel 4 logo. This is the same style I used throughout my own advertising campaign, attempting to match the style of actual Channel 4 adverts.
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